{"id":1601,"date":"2020-03-16T22:23:08","date_gmt":"2020-03-16T21:23:08","guid":{"rendered":"https:\/\/showcase6.sites.better-hotel.com\/?p=1601"},"modified":"2020-09-27T13:19:31","modified_gmt":"2020-09-27T11:19:31","slug":"rekonstrukce-hoteloveho-webu-549","status":"publish","type":"post","link":"https:\/\/mevris.cz\/en\/rekonstrukce-hoteloveho-webu-549\/","title":{"rendered":"Rekonstrukce hotelov\u00e9ho webu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1601\" class=\"elementor elementor-1601\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c225401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c225401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5149312\" data-id=\"5149312\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f5a9093 elementor-widget elementor-widget-text-editor\" data-id=\"1f5a9093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>\u010cas, kdy je p\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina hotel\u016f z na\u0159\u00edzen\u00ed vl\u00e1dy uzav\u0159ena vyu\u017e\u00edvaj\u00ed hoteli\u00e9\u0159i po cel\u00e9 zemi k gener\u00e1ln\u00edmu \u00faklidu nebo k rekonstrukci. Zamysleli jste se v\u0161ak, zda si rekonstrukci nezaslou\u017e\u00ed i V\u00e1\u0161 web \u010di dal\u0161\u00ed digit\u00e1ln\u00ed vybaven\u00ed? Hotelov\u00fd web bude toti\u017e v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch kl\u00ed\u010dov\u00fdm m\u00edstem, skrz kter\u00fd byste m\u011bli prod\u00e1vat. Prodej skrz n\u011bj je toti\u017e mnohem ekonomicky v\u00fdhodn\u011bj\u0161\u00ed ne\u017e skrze OTA port\u00e1ly.<\/p><h2>Dobr\u00fd web mus\u00ed b\u00fdt atraktivn\u00ed&#8230;<\/h2><p>Hotelov\u00fd web mus\u00ed b\u00fdt v prvn\u00ed \u0159ad\u011b l\u00edbiv\u00fd. Jeho \u00fakolem je\u00a0<strong>uk\u00e1zat V\u00e1\u0161 hotel v co nejlep\u0161\u00edm sv\u011btle<\/strong>. Z\u00e1rove\u0148 mus\u00ed n\u00e1v\u0161t\u011bvn\u00edkovi podat ucelen\u00fd obraz o tom, jak\u00e9 to je u V\u00e1s str\u00e1vit v\u00edkend. Vyty\u010den\u00fdm c\u00edlem je pak zm\u00e1\u010dknut\u00ed tla\u010d\u00edtka REZERVOVAT a dokon\u010den\u00ed cel\u00e9ho procesu rezervace.\u00a0<strong>Co ale d\u011bl\u00e1 webovou prezentaci atraktivn\u00ed a jak toho lze doc\u00edlit?<\/strong><\/p><h2>Fotografie a video<\/h2><p>Fotografie jsou objektivn\u011b nejd\u016fle\u017eit\u011bj\u0161\u00edm obsahem hotelov\u00fdch web\u016f a nem\u011bli byste investici do jejich po\u0159\u00edzen\u00ed podcenit. Nen\u00ed toti\u017e nic hor\u0161\u00edho ne\u017e kr\u00e1sn\u00e9 m\u00edsto zachycen\u00e9 \u0161patnou fotografi\u00ed. Fotky jsou investice, kter\u00e1 se V\u00e1m vr\u00e1t\u00ed t\u00e9m\u011b\u0159 okam\u017eit\u011b a budou Va\u0161e za\u0159\u00edzen\u00ed prod\u00e1vat l\u00e9ta. Fotografie hotelu bychom mohli rozd\u011blit do dvou kategori\u00ed &#8211; ambientn\u00ed a informativn\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812d536 elementor-widget elementor-widget-text-editor\" data-id=\"812d536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3 style=\"font-family: 'Galano Grotesque', Poppins-regular; color: #333333;\">Ambientn\u00ed fotografie<\/h3><p>Tyto fotografie slou\u017e\u00ed k navozen\u00ed pocitu a zna\u010dky hotelu, kter\u00e9 chcete komunikovat. Na ambientn\u00edch fotografi\u00edch m\u016f\u017eete b\u00fdt kreativn\u00ed ve stylizaci i kompozic\u00edch. Nen\u00ed v\u00fdjimkou, \u017ee se na t\u011bchto fotografi\u00edch objevuj\u00ed lid\u00e9.<\/p><p>Budeme-li konkr\u00e9tn\u00ed &#8211; prezentujete luxusn\u00ed hotel s wellness? Asi by se na webu m\u011blo objevit n\u011bkolik vkusn\u00fdch fotografi\u00ed lid\u00ed, kte\u0159\u00ed ve wellnessu relaxuj\u00ed. Pokud se py\u0161n\u00edte svoj\u00ed restaurac\u00ed, doporu\u010duje se m\u00edt nafocen\u00e9 jak jej\u00ed prostory, tak i j\u00eddlo.<\/p><p>Pro ambientn\u00ed fotografie slou\u017e\u00ed ty nejreprezentativn\u011bj\u0161\u00ed prostory Va\u0161eho hotelu jako je lobby, restaurace nebo bar. Pokud se V\u00e1\u0161 hotel nach\u00e1z\u00ed nav\u00edc v kr\u00e1sn\u00e9m okol\u00ed, nen\u00ed na \u0161kodu p\u0159ilo\u017eit i n\u011bkolik fotografi\u00ed regionu. Ambientn\u00ed fotografie najdou sv\u00e9 uplatn\u011bn\u00ed v r\u00e1mci cel\u00e9ho webu, kde je pot\u0159eba navodit atmosf\u00e9ru.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cea11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67cea11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-89221a4\" data-id=\"89221a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-121017e elementor-widget elementor-widget-image\" data-id=\"121017e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"541\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_restaurant-20hotel-20photography-20mariott_508-1024x692.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_restaurant-20hotel-20photography-20mariott_508-1024x692.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_restaurant-20hotel-20photography-20mariott_508-300x203.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_restaurant-20hotel-20photography-20mariott_508-768x519.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_restaurant-20hotel-20photography-20mariott_508.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a6aacc9\" data-id=\"a6aacc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92ed0ba elementor-widget elementor-widget-image\" data-id=\"92ed0ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_breakfast-20food-20photo-20for-20hotel-20room-20service-20-281-29_299-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_breakfast-20food-20photo-20for-20hotel-20room-20service-20-281-29_299-1024x683.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_breakfast-20food-20photo-20for-20hotel-20room-20service-20-281-29_299-300x200.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_breakfast-20food-20photo-20for-20hotel-20room-20service-20-281-29_299-768x512.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_breakfast-20food-20photo-20for-20hotel-20room-20service-20-281-29_299.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-169e4c7\" data-id=\"169e4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b559926 elementor-widget elementor-widget-image\" data-id=\"b559926\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"532\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_mood-20interior-20hotel-20photography-20czech_217-1024x681.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_mood-20interior-20hotel-20photography-20czech_217-1024x681.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_mood-20interior-20hotel-20photography-20czech_217-300x199.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_mood-20interior-20hotel-20photography-20czech_217-768x510.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_mood-20interior-20hotel-20photography-20czech_217.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b38693 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b38693\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bafb00c\" data-id=\"bafb00c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9704ef elementor-widget elementor-widget-text-editor\" data-id=\"d9704ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">P\u0159\u00edklad ambientn\u00edch fotografi\u00ed. Autorem je fotograf\u00a0<a href=\"https:\/\/jirilizler.com\/\">Ji\u0159\u00ed L\u00edzler.<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe34631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe34631\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b600b3d\" data-id=\"b600b3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b48623f elementor-widget elementor-widget-text-editor\" data-id=\"b48623f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Informa\u010dn\u00ed fotografie<\/h3><p>Tyto fotografie maj\u00ed za \u00fakol uk\u00e1zat co nejobjektivn\u011bji, jak vypadaj\u00ed jednotliv\u00e9 pokoje, spole\u010densk\u00e9 prostory, sn\u00eddan\u011b atd. Ty z\u00e1kazn\u00edkovi p\u0159in\u00e1\u0161ej\u00ed co nejucelen\u011bj\u0161\u00ed\u00a0<strong>p\u0159ehled o slu\u017eb\u011b, kterou nakupuje<\/strong>.<\/p><p>Informa\u010dn\u00ed fotografie jsou v\u011bcn\u00e9 a st\u0159\u00edzliv\u00e9 a m\u011bly by se nach\u00e1zet v popisu jednotliv\u00fdch pokoj\u016f a slu\u017eeb. V jejich po\u010dtu se nemus\u00edte na webu krotit. Z\u00e1kazn\u00edk pot\u0159ebuje co nejlep\u0161\u00ed p\u0159ehled a tedy \u017e\u00e1dn\u00e1 fotografie nebude nav\u00edc. Naopak nen\u00ed nic hor\u0161\u00edho ne\u017e pokoj, kter\u00fd m\u00e1 pouze 2 fotografie.<\/p><p>Informa\u010dn\u00ed fotografie\u00a0<strong>vyu\u017e\u00edvejte v m\u00edstech, kde to host \u010dek\u00e1<\/strong>. Spoustu hotelov\u00fdch webu d\u011bl\u00e1 chybu v tom, \u017ee tyto \u201cstroh\u00e9\u201d fotografie pokoj\u016f umis\u0165uje i do reprezentativn\u00ed \u010d\u00e1sti str\u00e1nek (jako nap\u0159\u00edklad domovskou str\u00e1nku), kam naopak pat\u0159\u00ed fotografie ambientn\u00ed.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a39cf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a39cf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cc1bcec\" data-id=\"cc1bcec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbb6830 elementor-widget elementor-widget-image\" data-id=\"fbb6830\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20hotel-20michelangelo_651-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20hotel-20michelangelo_651-1024x683.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20hotel-20michelangelo_651-300x200.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20hotel-20michelangelo_651-768x512.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20hotel-20michelangelo_651.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f63dbc2\" data-id=\"f63dbc2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-607e7e0 elementor-widget elementor-widget-image\" data-id=\"607e7e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20for-20hotel-20hyatt_981-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20for-20hotel-20hyatt_981-1024x683.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20for-20hotel-20hyatt_981-300x200.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20for-20hotel-20hyatt_981-768x512.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_interior-20photography-20for-20hotel-20hyatt_981.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a566ae\" data-id=\"4a566ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f4892 elementor-widget elementor-widget-image\" data-id=\"70f4892\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_jirilizler-imperial-20hotel-20photography_319-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_jirilizler-imperial-20hotel-20photography_319-1024x683.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_jirilizler-imperial-20hotel-20photography_319-300x200.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_jirilizler-imperial-20hotel-20photography_319-768x513.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_jirilizler-imperial-20hotel-20photography_319.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ceb825 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ceb825\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87d0980\" data-id=\"87d0980\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7752b2e elementor-widget elementor-widget-text-editor\" data-id=\"7752b2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">P\u0159\u00edklad informa\u010dn\u00edch fotografi\u00ed. Autorem je fotograf\u00a0<a href=\"https:\/\/jirilizler.com\/\">Ji\u0159\u00ed L\u00edzler.<\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4593e51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4593e51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a0fac3\" data-id=\"2a0fac3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b39af elementor-widget elementor-widget-text-editor\" data-id=\"16b39af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Video<\/h3>\nV sou\u010dasn\u00e9 dob\u011b je st\u00e1le \u010dast\u011bj\u0161\u00ed pou\u017e\u00edv\u00e1n\u00ed videa. Ta mohou b\u00fdt pou\u017eita jak k ambientn\u00ed, tak i informa\u010dn\u00ed funkci. Videa dok\u00e1\u017e\u00ed div\u00e1ka\u00a0<strong>zaujmout a zv\u00fd\u0161it atraktivitu<\/strong>\u00a0webu. Nezapome\u0148te v\u0161ak, \u017ee u\u017eit\u00ed videa je datov\u011b mnohem n\u00e1ro\u010dn\u011bj\u0161\u00ed, proto byste je nem\u011bli m\u00edt povolen\u00e9 pro mobiln\u00ed n\u00e1v\u0161t\u011bvn\u00edky.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-832cfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"832cfb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ab6db7\" data-id=\"2ab6db7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2bfde elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"5c2bfde\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/files.better-hotel.com\/bh_files\/video\/video-lobec_final.mp4\" controls=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cd3df5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cd3df5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1f1708\" data-id=\"f1f1708\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e184aa elementor-widget elementor-widget-text-editor\" data-id=\"2e184aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Ve webov\u00e9m\u00a0<a href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\" target=\"_blank\" rel=\"noopener\">\u0159e\u0161en\u00ed spole\u010dnosti Mevris\u00a0<\/a>m\u016f\u017eete p\u0159id\u00e1vat video jak jako pozad\u00ed, tak i do popisu pokoj\u016f. (Webov\u00e1 str\u00e1nka Z\u00e1mku Lobe\u010d).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb4e884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb4e884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f3be19\" data-id=\"1f3be19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bf1cb9 elementor-widget elementor-widget-text-editor\" data-id=\"2bf1cb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>Profesion\u00e1ln\u00ed design<\/h2>\nA\u0165 u\u017e m\u00e1te sebelep\u0161\u00ed obr\u00e1zky, dohromady nebudou nic bez kvalitn\u00edho designu. Dobr\u00fd\u00a0<strong>design str\u00e1nky z\u00e1kazn\u00edkovi usnadn\u00ed orientaci a serv\u00edruje mu informace<\/strong>\u00a0v logicky a smyslupln\u011b. Dobr\u00fd design\u00e9r um\u00ed rovn\u011b\u017e\u00a0<strong>odhadnout zam\u011b\u0159en\u00ed a segment Va\u0161eho hotelu a p\u0159izp\u016fsobit<\/strong>\u00a0tomu barevnost, p\u00edsmo a fotografie. Horsk\u00e1 chata si p\u0159ece jenom zaslou\u017e\u00ed trochu jin\u00fd design ne\u017e hostel v Praze.\n\nDesign na m\u00edru V\u00e1s m\u016f\u017ee ale vyj\u00edt velmi draze (jako ostatn\u011b t\u00e9m\u011b\u0159 v\u0161e na m\u00edru). Pokud tedy nem\u00e1 V\u00e1\u0161 hotel velmi specifick\u00e9 po\u017eadavky a klientelu, je dnes ji\u017e b\u011b\u017enou prax\u00ed\u00a0<strong>provozovat web na n\u011bkter\u00e9 z webov\u00fdch platforem.<\/strong>\u00a0Ty nab\u00edzej\u00ed spoustu p\u0159edem p\u0159ipraven\u00fdch \u0161ablon speci\u00e1ln\u011b ur\u010den\u00fdch pro hospitality.\n\n\u0160ablony m\u016f\u017eete mnohdy upravit podle Va\u0161ich p\u0159edstav. Jejich hlavn\u00ed v\u00fdhodou je, \u017ee byly vytvo\u0159eny profesion\u00e1ln\u00edmi design\u00e9ry a ji\u017e nevy\u017eaduj\u00ed \u017e\u00e1dn\u00e9 dal\u0161\u00ed z\u00e1sahy program\u00e1tora. Na V\u00e1s je pouze v\u00fdb\u011br t\u00e9 spr\u00e1vn\u00e9, kter\u00e1 bude dob\u0159e reprezentovat Va\u0161e za\u0159\u00edzen\u00ed.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34211ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34211ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d4e8c\" data-id=\"43d4e8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a688f5a elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a688f5a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/files.better-hotel.com\/bh_files\/video\/ukapra.mp4\" controls=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-252142a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"252142a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f456d4\" data-id=\"0f456d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca1456 elementor-widget elementor-widget-text-editor\" data-id=\"9ca1456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>Responsivita webu<\/h2>\nStruktura host\u016f se s \u010dasem prom\u011b\u0148uje. S touto prom\u011bnou se prom\u011b\u0148uj\u00ed i za\u0159\u00edzen\u00ed, ze kter\u00fdch jsou prov\u00e1d\u011bny rezervace. Pod\u00edl rezervac\u00ed uskute\u010dn\u011bn\u00fd skrze mobiln\u00ed telefony ka\u017ed\u00fdm rokem stoup\u00e1.\u00a0<strong>Vyhled\u00e1va\u010de up\u0159ednost\u0148uj\u00ed weby p\u0159ipraven\u00e9 na mobil<\/strong>\u00a0p\u0159ed t\u011bmi zastaral\u00fdmi. V\u00e1\u0161 web tedy mus\u00ed b\u00fdt pro tato za\u0159\u00edzen\u00ed upraven\u00fd. Pokro\u010dil\u00e1\u00a0<a href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\">webov\u00e1 \u0159e\u0161en\u00ed\u00a0<\/a>responzivitu zaji\u0161\u0165uj\u00ed zpravidla automaticky.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e1412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e1412\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ffe67a\" data-id=\"4ffe67a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29eda85 elementor-widget elementor-widget-image\" data-id=\"29eda85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"534\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-responsive_198-1024x683.png\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-responsive_198-1024x683.png 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-responsive_198-300x200.png 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-responsive_198-768x512.png 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-responsive_198.png 1140w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-969e47b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"969e47b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a3a0f6\" data-id=\"6a3a0f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4486957 elementor-widget elementor-widget-text-editor\" data-id=\"4486957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>Dobr\u00fd web mus\u00ed b\u00fdt informativn\u00ed&#8230;<\/h2>\n<strong>Kvalitn\u00ed obsah (textov\u00fd i obrazov\u00fd) je zcela kl\u00ed\u010dov\u00fd<\/strong>\u00a0pro to, aby V\u00e1s n\u00e1v\u0161t\u011bvn\u00edci v prvn\u00ed \u0159ad\u011b na\u0161li a v \u0159ad\u011b druh\u00e9, aby je p\u0159esv\u011bd\u010dil o kvalit\u00e1ch Va\u0161ich slu\u017eeb. Na co tedy nesm\u00edme zapomenout p\u0159i tvorb\u011b kvalitn\u00edho obsahu na web?\n<h3>Texty<\/h3>\nTexty (v marketingu naz\u00fdvan\u00e9 \u201ccopy\u201d) jsou d\u016fle\u017eit\u00e9 jak pro Va\u0161e hosty tak i pro internetov\u00e9 vyhled\u00e1va\u010de. Host\u00e9 p\u0159i n\u00e1v\u0161t\u011bv\u011b webu o\u010dek\u00e1vaj\u00ed, \u017ee se dozv\u00ed o Va\u0161em za\u0159\u00edzen\u00ed zpravidla v\u00edce ne\u017e se dozv\u011bd\u011bli na OTA port\u00e1lu. Nebu\u010fte tedy b\u00fdt p\u0159\u00edli\u0161 stru\u010dn\u00ed, bu\u010fte v\u0161ak v\u011bcn\u00ed. M\u016f\u017eete si dovolit tak\u00e9 m\u00e9n\u011b form\u00e1ln\u00ed t\u00f3n, popustit uzdu kreativity. V\u0161e ov\u0161em z\u00e1le\u017e\u00ed na Va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b a na typu Va\u0161eho za\u0159\u00edzen\u00ed.\n\nJak jsme \u0159\u00edkali v\u00fd\u0161e, texty jsou zcela z\u00e1sadn\u00ed i pro internetov\u00e9 vyhled\u00e1va\u010de. Ty toti\u017e pomoc\u00ed robot\u016f cel\u00fd v\u00e1\u0161 web \u201c\u010dtou\u201d a zhodnocuj\u00ed kvalitu obsahu a mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov. Proto by se m\u011bla ve Va\u0161ich textech objevit kl\u00ed\u010dov\u00e1 slova, kter\u00e1 tito u\u017eivatel\u00e9 na internetu vyhled\u00e1vaj\u00ed. Pokud tedy provozujete \u201cpenzion v Krkono\u0161\u00edch\u201d. M\u011bla by se v textu objevit nejen tato dv\u011b slova, ale tak\u00e9 nap\u0159\u00edklad \u201crodinn\u00e1 dovolen\u00e1\u201d, \u201chory\u201d nebo \u201cly\u017eov\u00e1n\u00ed\u201d. To v\u0161e V\u00e1\u0161 web dostane v\u00fd\u0161e ve v\u00fdsledc\u00edch.\n\n\u0158\u00edk\u00e1te si, co m\u016f\u017ee b\u00fdt t\u011b\u017ek\u00e9ho na tom napsat dobr\u00fd text na web? Kdo se v\u0161ak n\u011bkdy pokusil napsat n\u011bco del\u0161\u00edho ne\u017e mail, v\u00ed jist\u011b, o \u010dem je \u0159e\u010d. Tvorbu copy maj\u00ed na starost specialist\u00e9, kter\u00fdm se \u0159\u00edk\u00e1 \u201ccopywriter\u201d. Ti jsou schopni na z\u00e1klad\u011b marketingov\u00fdch poznatk\u016f Va\u0161\u00ed c\u00edlov\u00e9 skupiny i poznatk\u016f z vyhled\u00e1v\u00e1n\u00ed zajistit abyste m\u011bli spr\u00e1vn\u011b napsan\u00e9 texty na m\u00edru.\n\n<strong>Pozor<\/strong>: Nikdy nekop\u00edrujte odstavce textu z jin\u00fdch web\u016f! Tato praxe je nejen neetick\u00e1, ale je z\u00e1rove\u0148 penalizov\u00e1na vyhled\u00e1va\u010di. Ty V\u00e1s pak mohou p\u0159estat umis\u0165ovat na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch v\u00fdsledk\u016f.\n<h3>SEO &#8211; optimalizace webu pro vyhled\u00e1va\u010de<\/h3>\nPokud chcete hosty dostat na sv\u016fj web, je ve Va\u0161em z\u00e1jmu, abyste se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed um\u00edstili co nejv\u00fd\u0161. K tomu slou\u017e\u00ed \u010dinnost zvan\u00e1 Search Engine Optimization (zkr\u00e1cen\u011b SEO). SEO je komplexn\u00ed souhrn \u010dinnost\u00ed, kter\u00e9 maj\u00ed za c\u00edl pr\u00e1v\u011b lep\u0161\u00ed um\u00edst\u011bn\u00ed Va\u0161ich str\u00e1nek ve vyhled\u00e1v\u00e1n\u00ed. Toto je pr\u00e1ce, na kterou byste si m\u011bli najmout profesion\u00e1la. Ten V\u00e1m dok\u00e1\u017ee pomoci s technickou str\u00e1nkou optimalizace, ale i s praktickou jako jsou v\u00fd\u0161e zm\u00edn\u011bn\u00e9 texty a kl\u00ed\u010dov\u00e1 slova.\nNe na v\u0161echno ale pot\u0159ebujete SEO specialistu. N\u011bkter\u00e9 optimalizace zvl\u00e1dnete nastavit s trochou \u00fasil\u00ed sami. Poj\u010fme se na n\u011b pod\u00edvat.\n<ul><li><b>Zalo\u017ete sv\u00e9mu hotelu profil na vyhled\u00e1va\u010d\u00edch a soci\u00e1ln\u00edch s\u00edt\u00edch:<\/b> \u0158eknete tak vyhled\u00e1va\u010d\u016fm skrze zalo\u017een\u00ed profilu (Google Maps, Mapy.cz, Facebook, atd.), \u017ee Va\u0161e za\u0159\u00edzen\u00ed existuje. Nezapome\u0148te na t\u011bchto profilech vyplnit kolonku \u201cwebov\u00e1 str\u00e1nka\u201d.<\/li>\n<\/ul>\n<ul><li><strong style=\"font-weight: bold;\"> Pojmenujte sekce sv\u00e9ho webu srozumiteln\u011b:\u00a0<\/strong>Sekce pojmenujte je tak, aby u\u017eivatel\u00e9 u\u017e p\u0159i prvn\u00edm pohledu v\u011bd\u011bli, kam je odkaz zavede.\u00a0Pom\u016f\u017ee to v orientaci jak lidem tak vyhled\u00e1vac\u00edm robot\u016fm.<\/li>\n<\/ul>\n<ul><li><strong>Poproste ostatn\u00ed, aby na V\u00e1s odkazovali:\u00a0<\/strong>Vyhled\u00e1va\u010de up\u0159ednost\u0148uj\u00ed weby, na kter\u00e9 odkazuj\u00ed jin\u00e9 weby. \u010c\u00edm v\u00edce re\u00e1ln\u00fdch web\u016f na V\u00e1s odkazuje, t\u00edm m\u00e1te vy\u0161\u0161\u00ed \u0161anci se zobrazit ve v\u00fdsledc\u00edch v\u00fd\u0161. Kdykoliv m\u016f\u017eete, po\u017e\u00e1dejte o um\u00edst\u011bn\u00ed odkazu. M\u016f\u017ee to b\u00fdt na webech Va\u0161ich partner\u016f, na port\u00e1lu Va\u0161eho m\u011bsta nebo skrze datab\u00e1ze jako je nap\u0159\u00edklad kudyznudy.cz.<\/li>\n<li><b>Dopl\u0148te si meta popisky a kl\u00ed\u010dov\u00e1 slova:\u00a0<\/b>Kl\u00ed\u010dov\u00e1 slova jsou slova, kter\u00e1 popisuj\u00ed nejl\u00e9pe obsah str\u00e1nky. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee by se m\u011bla objevit i v samotn\u00e9m textu. Meta popis str\u00e1nky je popis v k\u00f3du, kter\u00fd vyhled\u00e1va\u010di \u0159\u00edk\u00e1, o \u010dem dan\u00e1 str\u00e1nka pojedn\u00e1v\u00e1. Kvalitn\u00ed webov\u00e9\u00a0<a style=\"background-color: #ffffff; font-size: 1em;\" href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\">redak\u010dn\u00ed syst\u00e9my<\/a><span style=\"font-size: 1em;\">\u00a0by V\u00e1m tuto funkci m\u011bly umo\u017enit ji\u017e v u\u017eivatelsk\u00e9m rozhran\u00ed.<\/span><\/li>\n \t<li><strong>Propagujte V\u00e1\u0161 web:\u00a0<\/strong>M\u016f\u017ee to b\u00fdt sice paradox ale viditelnost Va\u0161eho webu na vyhled\u00e1va\u010di ovlivn\u00edte i t\u00edm, co d\u011bl\u00e1te i mimo n\u011bj. Pokud jste nap\u0159\u00edklad zakoupili ti\u0161t\u011bnou inzerci, d\u00edky kter\u00e9 jste nasb\u00edrali tis\u00edc nov\u00fdch n\u00e1v\u0161t\u011bv na webu, vyhled\u00e1va\u010de si toho v\u0161imnou a budou v\u00e1s umis\u0165ovat v\u00fd\u0161e. Jednodu\u0161e proto, \u017ee jste popul\u00e1rn\u00ed. V tomto ohledu doporu\u010dujeme soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 p\u0159edstavuj\u00ed ide\u00e1ln\u00ed kombinaci cenov\u00e9 dostupnosti a p\u0159esnosti c\u00edlen\u00ed.<\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c07fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c07fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d3f942\" data-id=\"9d3f942\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64bd289 elementor-widget elementor-widget-text-editor\" data-id=\"64bd289\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>V\u00a0<a href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\">webov\u00e9m \u0159e\u0161en\u00ed<\/a>\u00a0od Mevris m\u016f\u017eete nastavit z\u00e1kladn\u00ed SEO parametry\u00a0pro v\u0161echny pou\u017e\u00edvan\u00e9 jazyky\u00a0bez nutnosti zasahovat do k\u00f3du nebo kontaktovat spr\u00e1vce webu.<\/p><h2>Dobr\u00fd web mus\u00ed m\u00edt mo\u017enost rezervace&#8230;<\/h2><p>P\u0159ipom\u00ednat, \u017ee na hotelov\u00e9m webu by m\u011blo b\u00fdt mo\u017en\u00e9 prov\u00e9st rezervaci, se m\u016f\u017ee zd\u00e1t b\u00fdt no\u0161en\u00edm d\u0159\u00edv\u00ed do lesa. I p\u0159esto dnes p\u0159ekvapiv\u011b spoustu ubytovac\u00edch za\u0159\u00edzen\u00ed tuto mo\u017enost nenab\u00edz\u00ed a m\u00edsto toho sv\u00e9 z\u00e1kazn\u00edky odkazuj\u00ed na email nebo do n\u00e1ru\u010de OTA port\u00e1l\u016f.\u00a0<\/p><p>D\u016fvodem m\u016f\u017ee b\u00fdt technick\u00e1 n\u00e1ro\u010dnost takov\u00e9ho \u0159e\u0161en\u00ed. Dnes ji\u017e v\u0161ak existuj\u00ed hotov\u00e1 softwarov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 lze snadno um\u00edstit na web vlo\u017een\u00edm \u010d\u00e1sti p\u0159ipraven\u00e9ho k\u00f3du. Tato \u0159e\u0161en\u00ed se naz\u00fdvaj\u00ed Internet Booking Engine.<\/p><p>V tomto syst\u00e9mu nastav\u00edte ceny, pokoje, fotografie a popisy. Kdykoliv u\u017eivatel provede rezervaci, booking engine V\u00e1s na to upozorn\u00ed. Pokud chcete cel\u00fd proces je\u0161t\u011b v\u00edce zjednodu\u0161it, po\u0159i\u010fte si\u00a0<a href=\"https:\/\/mevris.cz\/en\/online-rezervacni-system\/\">booking engine<\/a>, kter\u00fd je napojen\u00fd p\u0159\u00edmo na\u00a0<a href=\"https:\/\/mevris.cz\/en\/recepcni-system\/\">V\u00e1\u0161 hotelov\u00fd syst\u00e9m<\/a>. V\u0161e pak m\u016f\u017eete nastavovat a spravovat na jednom m\u00edst\u011b.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-364335a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"364335a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc38911\" data-id=\"dc38911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492db50 elementor-widget elementor-widget-image\" data-id=\"492db50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"565\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-listing_176-1024x723.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-listing_176-1024x723.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-listing_176-300x212.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-listing_176-768x542.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-listing_176.jpg 1530w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-13792df\" data-id=\"13792df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b52f40 elementor-widget elementor-widget-image\" data-id=\"4b52f40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"800\" height=\"565\" src=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-detail_216-1024x723.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-detail_216-1024x723.jpg 1024w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-detail_216-300x212.jpg 300w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-detail_216-768x542.jpg 768w, https:\/\/mevris.cz\/wp-content\/uploads\/sites\/18\/2020\/03\/worker01_573_ibe-detail_216.jpg 1529w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e5142d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e5142d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8353769\" data-id=\"8353769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c67f5 elementor-widget elementor-widget-text-editor\" data-id=\"32c67f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Booking engine od spole\u010dnosti Mervis synchronizuje ceny, fotografie a nastaven\u00ed pokoj\u016f p\u0159\u00edmo z hotelov\u00e9ho syst\u00e9mu a rezervace pos\u00edl\u00e1 rovnou do hotelov\u00fdch \u0161tafl\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84720c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84720c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c857802\" data-id=\"c857802\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a066ce elementor-widget elementor-widget-text-editor\" data-id=\"3a066ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>Dobr\u00fd web mus\u00ed b\u00fdt bez starost\u00ed&#8230;<\/h2><h3>Zabezpe\u010den\u00ed webu je z\u00e1klad<\/h3><p>Standardem dne\u0161n\u00ed webov\u00e9 komunikace je protokol HTTPS (Hypertext Transfer Protocol Secure). Ten zaji\u0161\u0165uje mnohem vy\u0161\u0161\u00ed stupe\u0148 zabezpe\u010den\u00ed d\u00edky pokro\u010dil\u00e9mu \u0161ifrov\u00e1n\u00ed SSL certifikac\u00ed. Pozn\u00e1te to t\u00edm, \u017ee tyto weby maj\u00ed napsan\u00e9 &#8222;https:\/\/&#8220; p\u0159ed dom\u00e9noju a jsou ozna\u010deny z\u00e1me\u010dkem.\u00a0Internetov\u00e9 prohl\u00ed\u017ee\u010de v\u0161echny weby, kter\u00e9 tuto certifikaci nemaj\u00ed, automaticky ozna\u010duj\u00ed za nezabezpe\u010den\u00e9 a varuj\u00ed p\u0159ed zad\u00e1v\u00e1n\u00edm jak\u00fdchkoliv citliv\u00fdch \u00fadaj\u016f do t\u011bchto webov\u00fdch str\u00e1nek. A to nen\u00ed zrovna n\u00e1lepka, kterou chcete, pokud po u\u017eivateli p\u0159i rezervaci po\u017eadujete \u00fadaje z kreditn\u00ed karty.<\/p><p><a style=\"background-color: #ffffff; font-size: 1em;\" href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\">Weby<\/a><span style=\"font-size: 1em;\">\u00a0od spole\u010dnosti Mevris maj\u00ed v z\u00e1kladu zabezpe\u010den\u00ed pokro\u010dil\u00fdm SSL certifik\u00e1tem, kter\u00fd zaru\u010duje nejvy\u0161\u0161\u00ed stupe\u0148 \u0161ifrov\u00e1n\u00ed komunikace mezi u\u017eivatelem a serverem.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec0eb21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec0eb21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f95348\" data-id=\"5f95348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2ba5d elementor-widget elementor-widget-text-editor\" data-id=\"5a2ba5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Jednoduch\u00e1 spr\u00e1va a rychl\u00e9 \u00fapravy<\/h3><p>Kvalitn\u00ed hotelov\u00fd web by m\u011bl b\u00fdt bez ohledu na jeho atraktivitu p\u0159edev\u0161\u00edm bezstarostn\u00fd a m\u011bli byste zvl\u00e1dnout \u00fapravy obsahu sami. K tomu slou\u017e\u00ed redak\u010dn\u00ed syst\u00e9my, kter\u00e9 nab\u00edzej\u00ed jednoduch\u00e9 u\u017eivatelsk\u00e9 rozhran\u00ed pro spr\u00e1vu obsahu.<\/p><p>S hotelov\u00fdm webem se rovn\u011b\u017e poj\u00ed prezentace ubytov\u00e1n\u00ed. Pokud je webov\u00e9 \u0159e\u0161en\u00ed synchronizovan\u00e9 s rezerva\u010dn\u00edm syst\u00e9mem, dok\u00e1\u017ee s\u00e1m synchronizovat \u00fadaje, fotografie a ceny p\u0159\u00edmo na web. Vy tak nemus\u00edte zad\u00e1vat v\u0161e dvakr\u00e1t nebo se strachovat, zda nem\u00e1te na webu zastaral\u00e9 popisky. V\u0161e jako \u010dl\u00e1nky, fotografie pokoj\u016f, popis nebo ceny spravujete jednodu\u0161e z jednoho m\u00edsta.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c938cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c938cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f4abcf\" data-id=\"6f4abcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0bbcd4 elementor-widget elementor-widget-text-editor\" data-id=\"a0bbcd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2>Cena webu na m\u00edru vs. ze \u0161ablony<\/h2><p>Web na m\u00edru znamen\u00e1 relativn\u011b vysokou po\u010d\u00e1te\u010dn\u00ed investici a pak relativn\u011b n\u00edzk\u00e9 pr\u016fb\u011b\u017en\u00e9 investice do hostingu. Ov\u0161em stejn\u011b jako n\u00e1klady auta netvo\u0159\u00ed jen benz\u00edn, n\u00e1klady webu netvo\u0159\u00ed jen platba za server. Zapo\u010d\u00edtat mus\u00edte i \u00fadr\u017ebu a p\u0159\u00edpadnou technickou podporu. Nech\u00e1vat neaktu\u00e1ln\u00ed a \u0161patn\u011b zabezpe\u010den\u00fd web je v dne\u0161n\u00ed dob\u011b kybernetick\u00e1 katastrofa.<\/p><p>Druhou mo\u017enost\u00ed je po\u0159\u00eddit si web v jednom z redak\u010dn\u00edch syst\u00e9m\u016f jako jsou nap\u0159\u00edklad wix nebo squarespace. Jejich v\u00fdhodou je nulov\u00e1 po\u010d\u00e1te\u010dn\u00ed investice. V\u0161e je placeno formou m\u011bs\u00ed\u010dn\u00edho pau\u0161\u00e1lu, kter\u00fd v sob\u011b zahrnuje hosting, aktualizace i zabezpe\u010den\u00ed. Nev\u00fdhodou t\u011bchto \u0159e\u0161en\u00ed je ov\u0161em nulov\u00e1 synchronizace s Va\u0161\u00edm hotelov\u00fdm softwarem. Kdykoliv zm\u011bn\u00edte v hotelov\u00e9m syst\u00e9mu jeden pokoj, budete jej muset zm\u011bnit i v redak\u010dn\u00edm syst\u00e9mu. Proto se hotel\u016fm cenov\u011b nejv\u00edce vyplat\u00ed po\u0159\u00eddit si web, kter\u00fd m\u00e1 mo\u017enost napojen\u00ed na rezerva\u010dn\u00ed syst\u00e9m. V\u00a0<a href=\"https:\/\/mevris.cz\/en\/webove-stranky\/\">redak\u010dn\u00edm syst\u00e9mu od Mevrisu<\/a>\u00a0se v\u0161e automaticky synchronizuje z hotelov\u00e9ho syst\u00e9mu p\u0159\u00edmo na web b\u011bhem n\u011bkolika vte\u0159in.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e430f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e430f65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9a807\" data-id=\"7c9a807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dbe082 elementor-widget elementor-widget-text-editor\" data-id=\"8dbe082\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2 style=\"font-family: 'Galano Grotesque', Poppins-regular; color: #333333;\">Z\u00e1v\u011br<\/h2><p>V tomto pr\u016fvodci jsme si stru\u010dn\u011b shrnuli z\u00e1kladn\u00ed po\u017eadavky, kter\u00e9 mus\u00ed m\u00edt ka\u017ed\u00fd modern\u00ed hotelov\u00fd web. Tento \u010dl\u00e1nek by V\u00e1m m\u011bl napov\u011bd\u011bt, na co si d\u00e1t pozor p\u0159i v\u00fdb\u011bru webu a p\u0159i pr\u00e1ci s n\u00edm, a\u0165 u\u017e se rozhodnete pro web na m\u00edru nebo web od poskytovatele hotelov\u00e9ho syst\u00e9mu jako je nap\u0159\u00edklad\u00a0<a href=\"https:\/\/mevris.cz\/en\/\">Mevris<\/a>. Nezapome\u0148te \u017ee k tomu, aby se k V\u00e1m host\u00e9 vraceli, nesta\u010d\u00ed b\u00fdt pouze online, ale je pot\u0159eba pe\u010dliv\u011b budovat svoji online prezentaci.<\/p><p>Pokud i Vy pot\u0159ebujete nov\u00fd web a online rezerva\u010dn\u00ed formul\u00e1\u0159, ozv\u011bte se n\u00e1m. Na\u0161e firma m\u00e1 dlouholet\u00e9 zku\u0161enosti nejen ve webdesignu. Spolu dok\u00e1\u017eeme p\u0159iv\u00e9st v\u00edce z\u00e1kazn\u00edk\u016f na V\u00e1\u0161 web.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8b7607 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8b7607\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aac1ffd\" data-id=\"aac1ffd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf1cdbb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bf1cdbb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e1m z\u00e1jem o nov\u00fd web<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat oblastmi, na kter\u00e9 byste se m\u011bli zam\u011b\u0159it, pokud modernizujete (nebo po\u0159izujete \u00fapln\u011b nov\u00fd) web. V n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch si probereme, co by takov\u00fd modern\u00ed hotelov\u00fd web m\u011bl spl\u0148ovat.<\/p>","protected":false},"author":9,"featured_media":1616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/posts\/1601"}],"collection":[{"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/comments?post=1601"}],"version-history":[{"count":17,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/posts\/1601\/revisions"}],"predecessor-version":[{"id":1923,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/posts\/1601\/revisions\/1923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/media\/1616"}],"wp:attachment":[{"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/media?parent=1601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/categories?post=1601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mevris.cz\/en\/wp-json\/wp\/v2\/tags?post=1601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}